SEO Copywriting

Written content is incredibly important to search engines. After all, it’s words that are used to match a website to a particular search query. Therefore, if you want your website to perform well on search engines, your written content better be up to scratch. But there’s an ongoing battle taking place between search engines and websites that are looking to manipulate their systems.

You see, nearly everyone knows that search engines are constantly looking for keywords within a website, so Webmasters are always trying to find new ways to gain an advantage and climb the rankings ladder.The only problem with this is that search engines are onto it. So if you’re caught trying to manipulate or outsmart the search engines by stuffing keywords into your written content (or by any other means for that matter), expect to be penalised.

But that leaves the question: What constitutes ethical SEO Copywriting?

The answer is very simple – be natural.

All of the copy on a website should be written for human visitors and not for robotic ones i.e. the search engines. Make sure your copy reflects that and you won’t go too far wrong. Of course there’s nothing wrong with adding in relevant keywords, which will help search engines determine what your website is about and rank you for phrases relating to your products and/or services. But there’s a big difference between adding some carefully placed keywords and simply cramming in as many phrases as you possibly can. Adding copy that both reads well and contains some important keywords about your website isn’t rocket science. It just takes a little bit of care and attention.

Interesting Content, Interesting Words

It’s always easier to come up with interesting copy, if what you’re writing about is also interesting. So no matter what topic you’re producing copy for, try and think of a different angle or twist that will make what you’re writing stand out. Another benefit of interesting content is that it attracts links from other websites. So if you produce well-written content, that’s both keyword-rich and attracts links, you’re already most of the way towards achieving better search engine rankings.

Big Bang SEO Copywriting

At Big Bang SEO, we understand all of the key-concepts that go into successful website copywriting and have both the tools and expertise to create snappy, attention grabbing content.

The Process

Of course, all good website copy finds its roots in quality keyword research. After all, without knowing your market, how can you possibly know what to write?

Discussing our findings with clients and sharing ideas on the keywords to target, provides us with the basis to create our content. This is an important stage as it allows us to determine which phrases will drive the most traffic and help the website convert it’s goals, whether that be sales, sign-ups or something else completely. Along the way we can also highlight other areas for optimisation such as site structure, navigation and any other aspects that might need altering to maximise search engine performance.

Written content on a website should be constantly tweaked and modified to take into account changing targets or new goals. At Big Bang, we believe you can never stop improving your website copy and strive to constantly refine and progress.

Blogs, Social Media & Bookmarking

In more recent times what is known as ‘Social Media Marketing’ has become key to SEO success. A definition for Social Media Marketing is when you share content from your website with a group of people in the hope that they will like what they see and tell other people about it. This can quickly snowball and create a massive buzz around your website. By using the big name social sites such as Twitter, Facebook, YouTube, Digg and StumbleUpon (as well as many, many others) it is possible to attract hundreds or even thousands of links from blogs and other social websites.

And the key to doing this is having excellent website copy.

At Big Bang SEO, we know all about Social Media Marketing and how to create compelling copy that people will want to share with the world. We have a staff of highly articulate and creative writers that can produce copy that takes your website to the next level and exposes it to a global audience.

If you’d like further information about our SEO Copywriting services and how we can help you out, please contact us to find out more.