Press Releases

A press release might be issued for any number of reasons. Whether it’s to hail the arrival of a new product, announce an upcoming event or to simply spread the word about an important piece of news surrounding your company. However, you should always think carefully before sending out a press release. Consider whether the news you have to share will really be of interest to the world, as a pointless press release can do more harm than good.

Press Releases & SEO

For SEO purposes, a press release can be an incredibly powerful tool and used correctly can bring many benefits to your website. Let’s look at some of those benefits in closer detail:

Links

A press release can be a great source of backlinks to your website. The links you add to the press release often hold significant power and chosen correctly, can really improve your search engine rankings. And as you can add your own links to the content, other sites that use the press release might well keep those links in, giving you another added boost in your SEO efforts.

Exposure

Press releases appear directly in search engines, so by writing a positive story about your company, you’re almost guaranteed to get lots of great exposure. They’re also picked up by other services such as Google & Yahoo News, Google Alerts and other distribution services. All of these added up, can lead to huge amounts of media exposure for your press release and ultimately, your website.

Writing a Successful Press Release

There are two challenges to overcome when writing a press release that will give maximum SEO benefit. First and foremost, you must make your press release interesting, informative and easy on the eye. If people aren’t interested in what you have to say, it makes the whole idea of a press release pointless.

The second challenge is to ensure you use keywords within your content that relate directly to your website’s products and services. This will ensure that your press release appears for the right phrases on search engines and is read by a targeted audience. Although these two ideas might sound simple, achieving both of them is no easy task.

Right & Wrong

The big mistake that most people make is stuffing their press release with as many keywords as they possibly can, assuming this will get them maximum coverage on the search engines. This doesn’t work and it can also damage both your website’s reputation and the effectiveness of the press release itself.

So that’s the wrong way to go about it. Here’s the right way:

Start by putting all your effort into creating a perfectly drafted press release. Come up with the right angle for your story and construct your sentences and paragraphs in an easy to read format. Only later on, once you’re happy with your story, consider how you might add some relevant keywords to your press release without damaging the overall quality.

Benefits & Penalties

Keep in mind that a journalist or Webmaster is far more likely to use your story if it doesn’t need too much editing or reworking. In fact, many websites will publish a press release without making any changes to it, so it’s in your best interests to produce a quality piece of copy.

Remember also that the press release itself is likely to be viewed by large volumes of people. So if you take the time and effort to do it well and ensure it reflects positively on your company, you’ll get all of the great benefits that a press release has to offer.

Unfortunately, the opposite is also true. A poorly constructed press release can severely damage a company’s reputation and make them seem highly unprofessional or even dishonest.

Big Bang SEO Press Release Submission Service

At Big Bang SEO we make it our mission to take into account these factors and draw upon all of our expertise to create press releases of the very highest quality. We recognise the importance of finding the right angle for every story and brainstorm heavily to come up with eye-catching content for our clients.

Once we’ve identified the best idea we really get to work, creating:

• A snappy, attention-grabbing headline that encourages viewers to read the story and journalists to use it.
• Engaging content that includes relevant keywords, without making the story sound trite or manufactured specifically for SEO.
• Relevant links from the press release to specific pages on the client’s website, in order to achieve maximum SEO benefit. And if we don’t think the pages exist, we’ll make them.

We also believe in the power of quotes, which provide a great basis for self-promotion, as well as giving a press release a real sense of authority. A quote will nearly always be extracted and used by journalists when they’re writing stories, so we make it our mission to ensure that every press release we write includes a few powerful words from someone within the company. Aesthetics are also important so all embedded media such as pictures, videos and podcasts are always implemented carefully and with a high attention to detail.

Finally, we don’t let up when it comes to the finishing touches. We recognise the importance of getting the formatting spot-on to ensure the press release comes across as both professional and easily accessible.

With a press release from Big Bang SEO, you really will ‘read all about it’.

To get more information on how Big Bang SEO can help you promote your barand with our Press Release submission services, please contact us.