Complete Search Engine Optimisation

Search Engine Optimisation (SEO) is one of the Internets largest growing industries. In a recent report it was uncovered that over 30,000 websites are created on a daily basis. With webmasters fighting to gain top positions in the search engines the SEO business and industry is growing at an astonishing rate.

Every company wants to have more web presence. Web presence equals visits, exposure and more importantly sales and profit. Think of the Search Engines as a place to pitch your business for free, being top of the search engine rankings is very important for any successful business. It’s a form of free advertising for webmasters that if implemented properly can bring a massive ROI and help boost your brand exposure.

The companies who are ranking on the front page of Google aren’t just there by chance, each website will have been optimised on and off page, and will no doubt have a complete Search Engine Optimisation service in place.

It makes complete business sense to have a Search Engine Optimisation subscription. Why wouldn’t you? With over 1 billion web users performing searches queries on Google, Yahoo, MSN and Bing each day, you would be mad to miss out on the opportunity of placing your business in front of the eyes of 1,000,000,000 potential customers. Statistics show that 70% of search engine users will only click on the top 3 results of the SERP (search engine result pages) proving that Search Engine Optimisation (Optimization) is a service that should be carried out on any website that wants to be part of a successful online venture.

The factors of Search Engine Optimization involves both on and off page optimisation, encompassing factors like incoming links, PageRank, relevancy, anchor text and title tags. It is reported that Google have over 200 different criteria listed in their algorithm ( how Google determines the relevancy of your site). Google especially prides themselves on delivering completely relevant results to search engine users, so having your site built and optimised around Google’s algorithm is considered a very important factor of Search Engine Optimisation.

On page optimization is the research of relevant keywords and phrases used on your web pages, including the implementation of meta tags, body content and the correct implementation of title and heading tags. It can also help with Search Engine Optimisation to have your web pages XHTML strict, although we believe Google doesn’t see this as a main criterion for their algorithm it will definitely help with your campaign. The process of Search Engine Optimization isn’t to fool the search engines technology, but to provide the web user with an informative, relevant and easy to navigate website. If your website is XHTML strict it will be fast loading and if your content is relevant to the search query the end user will be content and most probably browse the rest of your website.

Off page optimization is the process of building inbound, relevant links from other authority websites. The search engines love to see powerful websites relevant to your niche linking to your website. This tells Google that a site that is regarded high authority is passing authority to your website, informing its users that your website is a great source for useful information. This drastically helps with the website optimisation process.

Search Engine Optimisation is not an easy business, as you can see there is a lot of background work involved. It is clear to see that any company or organisation would benefit by using a Search Engine Optimization services who are experienced, qualified and most importantly deliver results.

At Big Bang SEO we offer a complete Search Engine Optimization Service. Our clients are left fulfilled, content and are also positioned at the top of the search engine rankings. You can see how a handful of our clients websites are performing for certain keywords here

All of our Search Engine Optimisation (SEO) Services include the following tried and tested techniques:

A Free Search Engine Optimization Proposal.

When you inform us of your interest in a Search Engine Optimization campaign we will provide you with a detailed report of how your website is currently performing in the major search engines. We take a close look at your websites strengths and weaknesses and offer a variation of different Website Optimization solutions to tailor your websites needs.

Keyword Research.

We will actively research keywords and phrases that will drive targeted visitors to your website. The implementation of the correct keywords in relevancy and competitivity are an important factor of Website Optimisation and search engine ranking success.

On Page Optimisation.

If possible we will apply XHTML strict code to your website. This will make your website is easier to read for the search engine spiders and will also provide your users with a faster loading website. Unfortunately depending on what cms (content mangement system) or website script you are using this isn’t always possible. Be rest assured, when this option is possible we will apply the necessary process to make your web page(s) XHTML strict. Meta, heading, title and other html tags will also be applied to the page in the correct search engine friendly structure.

Search Engine Optimization Copywriting.

Having your content SEO copywritten is an incredibly important factor. Providing users with an informative, keyword optimized article (similar to this one) requires planning, and is written with a specific structure and layout in mind. Depending on the size of your SEO campaign we will provide your web page(s) with keyword rich, relevant copy that will engage your visitors and that the search engines will adore.

Link Building (Off Page Optimisation).

Link Building plays a major role in how your website is ranked in the search engine result pages. The major search engines love to see high quality inbound links from relevant websites and this helps them recognize the authority of your page and how relevant your site is. Big Bang SEO will manually submit your website to only the highest quality article directories, journalists, editors, and link directories on a monthly basis providing your website with a natural, search engine friendly flow of inbound links.

SEO Analytics

As well as providing all of the above SEO techniques to your campaign, we will also track and analyze every factor of your SEO campaign and provide you with a report each and every month. This helps us both keep track of your rankings for specific keywords in the search engines results.

If you would like to find out more information on how Big Bang SEO can help your website with a Search Engine Optimisation campaign please contact us today or call 0845 519 395.