Article Creation and Submission
Every great website has great content! Your initial thoughts when building a website shouldn’t necessarily be about the look and feel of your site, after all, you want your site to be of high value to the end user. If a web user performs a search and lands at your website and the content isn’t relevant, your hard work has been a complete waste of time. This rule qualifies for search engines also.
If you can remember this rule every time you create content for your website there is no reason why your website won’t be elevated to the top of the search engine results. Providing users with high quality articles and web pages will provide your visitors with the information that they need. Google’s key goal is to provide the web user with the most relevant answer to the users search query, by using this method you will not only increase and retain your visitors, you will also notice a significant increase in search rankings.
A commonly misunderstood concept about this technique is that webmasters will often stuff their web pages with keywords in the hope that Google will rank their page higher. This is a form of Black Hat SEO. This technique may work for a short amount of time, but once Google catch you, and believe us when we say they WILL catch you, your search engine rankings will get penalized and you may even get banned from being indexed altogether. This Black Hat SEO technique also doesn’t help when you are trying to project a professional portrayal of your company to web users and provide them with relevant results. This doesn’t mean that Big Bang SEO won’t be as inventive as possible when optimizing your web pages, we will still ensure that your relevant key phrases are in place and we are adhering to Google’s Webmaster Guidelines at all times.
Internet users love high quality content and so do search engines. Put yourself in the average web users shoes. You perform a search, click a result, then land on a page, if the article is informative and relevant to your query you are much more likely to stick around and read the rest of the page, and you will be even more likely to browse the rest of that website. Search engines recognize and analyze the amount of time a user spends on your website and this method of reporting notifies Google the relevancy of the search query to the relevancy of your web page, and therefore helps in your overall search engine optimisation campaign.
When web users find important and informative information which is unique in content and relevant to their search, your SEO campaign will begin in the background with out even lifting a finger. Web users love to recommend quality website content that they believe will be useful to other people. Write quality articles and web pages and your content will begin to be distributed around the internet. All it takes is one person to submit your web page to Digg or any other social bookmarking website and you could find yourself on the home page receiving thousands of hits a day. Not only will this drive targeted traffic to your website , it will also place your content in front of the eyes of thousands of web users who will be eager to place links back to your site.
A proven SEO technique to get quality inbound links to your website is by creating well written, descriptive and keyword optimized articles. Writing and submitting articles has been a key search engine optimisation method for years. When you create a high quality article and submit it to the vital directories and news feeds it can have a huge return on investment. Quality articles are a great way of generating traffic, boosting your search engine results, raising public awareness of your brand and most importantly building links.
Articles can be submitted to article directories and media companies, who will in turn help in the process of distributing your article across the Internet. As long as your article is well written and high in quality the recipient site will allow a link back to your website in a resources area at the bottom of your article. Webmasters are always looking for free, informative content for their website and a great place to find it is at an article directory. If your article is of high calibre and similar to a webmasters niche, they will publish the article on their website and you will gain another valuable relevant inbound link! This is a form of Link Baiting.
It is a well known fact that generating links from high-quality, relevant websites can increase your ranking in the search engines. By using article submission as a main SEO technique it will allow your website to be identified by web users and the major search engines as a vital source of useful information for your chosen niche. Over time your articles will have gained your website exposure, traffic and thousands of quality relevant inbound links from authority sites which will elevate your position in the rankings.
Quality is Key – but offering high quality web content isn’t easy. High quality content needs to be planned and created by SEO copy writing professionals. At Big Bang SEO we write articles with a solid structure and guidelines in place. Articles written by our team are informative, keyword optimised, well written and usually consist of 300-1000 words in length. Once written, articles are submitted by hand to article directories, news feeds, journalists and editors. We don not use any automated article submission software.
To find out how Big Bang SEO can help you with your article creation and submission campaign, please don’t hesitate to send us an enquiry.
