SEO Services

You only have to enter a simple phrase into Google to get an idea about the vastness of the Internet. A search for ‘cats’ offers up a cool 102,000,000 results for example. And the web is growing day-by-day making it more and more difficult to compete with the increasing number of websites in your area of the market . Even more daunting is the fact that many users will only look at the first two pages of results and the vast majority, only the first couple of websites on page one.

People want the information they’re looking for as fast as they can possibly get it. They don’t want to have to sift through pages of results, so if they don’t find what they’re looking for quickly, they’ll either try another search or give up completely. So getting seen at all is the first challenge that you need to overcome. You then need to appear more attractive to users than your competitors i.e. the other websites positioned around you in the search engine listings.

So the obvious question is, how do you achieve both of these things?

The answer is Search Engine Optimisation or SEO.

SEO (Search Engine Optimisation) is the act of altering a web site so that it performs well in the natural (non-paid) listings of search engines. But that’s just a simple dictionary definition. SEO involves far more than a few simple tweaks and is a much more involved and ongoing process.

The first thing to realise is that there are rarely ‘quick-fixes’ when it comes to SEO and it takes time for strategies and actions to have an effect (particularly in a competitive market). Those who do well with SEO (Search Engine Optimization) in the long-term are people who have both the expert guidance to perform the necessary work and the patience to wait for the results to come.

Another factor to take into account is that there’s no definitive set of instructions for improving your search engine rankings. Every website and market is different and therefore requires a different SEO strategy to be successful. Of course that isn’t to say that there aren’t many proven techniques that will enhance your presence on the search engines. There are. It’s just a case of knowing how to implement those techniques and ideas to your particular website.

Big Bang SEO Services

At Big Bang we look to provide our clients with an individually tailored search engine optimisation strategy and SEO Service. We see this as the only way of creating true value and achieving the best possible results.

Here’s a little about the journey you can expect to go on when you choose Big Bang to handle your SEO Services.

Targets & Objectives

You can’t start off on a journey if you don’t know where you want to go. Therefore, we always start by asking our clients what their bottom line objective is. Whether that’s to increase sales, get more leads or to simply gain them more exposure to a global market, it forms the basis of any SEO  (Search Engine Optimisation) strategy.

At Big Bang, we always strive to deliver hard results and an unrivalled return on investment. It’s the very least that a client deserves.

Keyword Research & Site Analysis

Keyword research should always be a major part of what drives any SEO work. This helps us determine which keywords are important to your market and allows us to highlight those phrases we should be targeting with our work.

We can then look at the current setup of your website and it’s rankings on the search engines. We use both our expertise and clever tools to create an accurate picture of where a website is positioned and what work is needed to achieve the goals we’ve set.

We’ll look in detail at your website to highlight improvements or adjust certain issues that could be negatively affecting your search engine rankings. It’s of great importance to get the current setup of a website in order, before looking at possible additions or wholesale changes.

Competitor Analysis

There are of course lessons to be learned by looking at your competitors in any market. At Big Bang, we firmly believe in detailed competitor analysis to determine what other websites are doing right and how we can use that information to make improvements in our client’s SEO (Search Engine Optimization) endeavours.

We can not only look at their website to gain valuable insights, but also at the links they’re receiving from other sites. In many cases, these links can be targeted to ensure our clients have all the benefits that their competitors enjoy and many more, giving them the upper hand in the search engine rankings.

On-page SEO

On a client’s website is where the ‘hard SEO’ will always take place. For current content, this can include amending written copy, adjusting the titles and descriptions of pages, altering the navigation system, finding good opportunities for internal linking and any number of other technical changes.

Suggestions for new content and fresh ideas will also be part of the strategy, as will implementing these new pages to ensure they achieve maximum SEO effect.

But it’s not just existing websites that can use our expertise. We can also help clients that are launching new sites and ensure they stay on the right track from the outset, which is key to establishing a reputable presence on the search engines.

Off-page SEO

Any SEOServices that takes place away from the clients website such as link building, online PR or Social Media Marketing is referred to as ‘Off-page SEO’.

Spreading the word about a website through Social Media Marketing or by Press Release Submission is very important for enhancing reputation, as well as attracting quality inbound links, which have a direct effect on search engine rankings.

And as links have such an important part to play in SEO (Search Engine Optimisation), we’ll always be thinking of new and creative ways to get them. Whether that’s through clever marketing of existing content or a new piece of creative work, we’ll come up with something to attract the masses.

Reporting Back

We take reporting back to our clients very seriously. We know the importance of creating value and showing that value to the client in an easy to understand manner. That’s why we’re constantly analysing data generated from the site and providing interesting reports to our clients, which point out successes and new ideas moving forward.

The Big Bang Promise

With all the techno-jargon that can often get thrown around, Big Bang always make sure we explain everything in plain English and offer a friendly voice to explain the ins and outs of our SEO work. We believe the combination of our great expertise and our approach to customer service, really gives us the edge on our competitors.

So if you’d like to discuss your project and the many ways Big Bang SEO can help you with your SEO Services, please feel free to contact us today for further information.

We’d be delighted to hear from you.