SEO Analysis

When you choose to work with Big Bang, the first thing we always do is a detailed SEO analysis of your website, so we can identify immediate changes and plan out a strategy moving forward.

But before we start looking at your site in terms of SEO, we first need to learn about the systems you have in place and the mechanics of how your site is maintained and updated.

Inner Workings

Because of the many ways you can go about building a website, we don’t just have to get to grips with SEO, we also have to understand how your site works to determine how easy it will be to make the changes we need.

For instance, with the systems you have in place to update your website, how simple is to change:

• Title tags?
• URLs?
• Copy?
• Meta Tags?
• Navigation?

With some websites all of the systems will be in place, making SEO work far more straightforward. Other sites won’t be quite as well prepared, meaning alterations will all need to be hard-coded, which takes more time and effort.

At Big Bang we’re happy to work with any system, but we’re always prepared to make recommendations about how you can improve your website to make it far easier to maintain and develop.

We also highly recommend that new websites and redevelopment projects seek the advice of skilled SEO experts, such as Big Bang, to ensure they start off with a search engine friendly site that has all the correct systems in place, right from the outset.

SEO Analysis

The purpose of an SEO analysis is to determine where your website currently ranks in the search engine listings and how that can be improved in the most effective manner.
Statistical Analysis

A starting point for any SEO work is to look at the data that tells us about how a website is currently performing. Data such as:

• How many visits a website currently receives from search engines.
• Keywords that bring the most visitors from search engines.
• Pages that bring the most visitors from search engines.
• Other sites that have sent visitors directly (via links).

All of this information gives us clues, not just about how your site is performing on the search engines, but what visitors think about your website when they find it, which is an important part of any SEO strategy.

Next, we’ll use our own tools to determine where your website currently ranks for a wide range of different keywords. This gives us a clearer picture of how a website is performing and the potential that exists to significantly improve the number of visitors it receives from search engines.

Site Analysis

Perhaps the most important part of any SEO analysis is to look at the website itself to determine how search engine friendly it is and identify immediate changes that need to be made.

The expert professionals at Big Bang can quickly look at a website and know whether or not they need to recommend:

• Optimising titles
• Optimising URLs
• Optimising copy
• Optimising navigation
• Optimising layout or specific design features

It’s imperative that the keywords that a website wants to appear for in the listings are used in each of these structural elements, as search engines look at things like titles, URLs and body copy for clues about what a website and individual pages are about.

But our site analysis isn’t just about finding possible changes, it’s also about discovering errors and parts of a website that might be broken. Search engines are temperamental so any little technical issue that you’ve previously overlooked could be significantly restricting the level of success you’re able to achieve in the search engine rankings.

Reporting Back

Once we’ve gathered all the information we need, we set about compiling a report to share our findings with the client in a straightforward and easy to understand manner.

We highlight the areas a website is doing well in and advise clients about what changes need to be made in order to improve the weaker areas of the site’s performance.

We also explain our suggested SEO strategy moving forward in order to improve search engine performance and target visitors that will help a website achieve it’s end goals.

But we don’t make flowery statements that offer little value, we back everything up with solid instructions for the hard changes we recommend making to a websites infrastructure.

At Big Bang we know just how important it is to offer value to our clients and a strong return on investment. We’re experienced in identifying achievable targets that will secure hard results and always work efficiently in order to get them.

So if you’d like to discuss your project with Big Bang and get a detailed SEO analysis of how your website is performing, please feel free to contact us for more information.